National agency · Canada
Drink better.
We at The Beverage Collective aim to revolutionize the beverage landscape in Canada by championing craft producers and creating a platform for collaboration, education, and authentic experiences, inspiring Canadians to drink better. We are curators, story-tellers and most importantly enthusiasts, who look to act as ambassadors for the amazing people behind the drinks we love.
Catalogue
40
Brands represented
Cocktail library
52
Cocktail specs
Consulting
Big-company discipline. Entrepreneurial speed. Beverage operators who know how to execute.
Led by Mack Zavitz, The Beverage Collective Consulting brings together major-beverage-company leadership, entrepreneurial brand building, investment experience, and hands-on market execution across Canada, the United States, and Mexico.
Casa Colectiva
Beyond the glass in Jalisco
Casa Colectiva is a shared experience hosted by the founders of The Beverage Collective. We take you beyond the glass and deep into the world of Mexican spirits.
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Education
Producer-led education
Watch on YouTube
Events
Be Part of the #DrinkBetter Movement
A look inside the moments that shape the Canadian beverage scene — from the floor at House of Salmano during the 50 Best Bars celebration.
Upcoming events
April 27, 2025 — April 28, 2025
50 Best Bars Vancouver Mixers
Exclusive mixers bringing together bartending talent from Mexico, the U.S., and Canada for agave tastings, seminars, and takeovers.
September 18, 2026
Agave Spirits Masterclass
Producer-led tasting exploring mezcal, tequila, and raicilla with the people behind the brands.
October 24, 2026
Fall Cocktail Workshop
Hands-on cocktail creation featuring brands from The Beverage Collective portfolio.
Where our producers are
We proudly work with incredible producers from all corners of the world, bringing not just their products to Canada, but also their stories. We set out to find products that give a true sense of place.
Explore the map below to see where some of our favourite products come from.
Tap a marker to explore brands
Our producers
Brands from around the world
Click a country on the map to see the producers we represent there. We bring craft spirits, wines, and non-alc brands from 11 countries to Canada.